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Springer: Rolling Out Content Solutions

机译:施普林格:推出内容解决方案

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When it comes to econtent, Springer Science+Business Media is reaching out to an even broader audience with a new product called Springer Content Solutions for Industry. Designed specifically for companies involved in R&D and marketing, Content Solutions reflects Springer's entrance into the corporate arena. George Scotti, global marketing director of library relations, explains that Springer has long been known for its quality online academic content, but the timing was right to branch out into the corporate market. Since Content Solutions packages online content according to a researcher's request, he says, it is geared "to assist corporations in their efforts to accelerate the innovation process and increase productivity." It caters to researchers who rely on STM content for global research.
机译:在满足感方面,Springer Science + Business Media推出了一款名为“ Springer工业内容解决方案”的新产品,以扩大受众范围。 Content Solutions是专门为从事研发和营销的公司设计的,反映了Springer进入公司领域的情况。图书馆关系全球营销总监George Scotti解释说,Springer长期以来一直以其高质量的在线学术内容而闻名,但时机正好进入企业市场。他说,由于Content Solutions根据研究人员的要求打包在线内容,因此它的目的是“帮助企业加快创新过程并提高生产率。”它迎合了依赖STM内容进行全球研究的研究人员。

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