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Calling All Bloggers: Here's a Reading Challenge

机译：致电所有Blogger：这是阅读挑战

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I recently talked to a publisher who had followed a link to a blog called Caribou's Mom, a site that I had picked up in one of my many RSS feeds. He was taken by the concept of reading challenges and asked whether I thought there might be any potential for marketing titles from a university press (specifically scholarly book content) to a broader audience through such an approach. The information community is relatively familiar with reading challenges, which are frequently a part of literacy campaigns and fundraisers or leveraged to improve test scores. They make the news when a principal dyes his or her hair green after students achieve a goal or when the local public library hands out awards at the end of the summer. In the hands of a blogger, however, a reading challenge performs quite a different function.
机译：我最近与一位发行商进行了交谈，该发行商已链接到一个名为Caribou's Mom的博客的链接，该网站是我从许多RSS提要中选择的一个。他被阅读挑战的概念所吸引，并问我是否认为通过这种方法，从大学出版社（特别是学术书籍内容）向更广泛的受众传播营销标题是否有潜力。信息社区相对熟悉阅读挑战，阅读挑战通常是扫盲运动和筹款活动的一部分，或者被用来提高考试成绩。当校长在学生达到目标后将头发染成绿色，或者当夏末当地的公共图书馆颁发奖项时，他们就会发布新闻。但是，在博客作者的手中，阅读挑战却具有完全不同的功能。

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