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Graph and chart aesthetics for experts and laymen in design: The role of familiarity and perceived ease of use

机译：设计中的专家和外行的图形和图表美学：熟悉性和易于使用的作用

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We investigated the relationship between familiarity, perceived ease of use, and attractiveness of graph designs in two target groups: experts and laymen in design. In the first study, we presented them with a variety of more or less common graph designs and asked them without any additional task to evaluate their familiarity, attractiveness, and perceived ease of use. They judged the familiarity and ease of use of the graphs similarly, but they differed in their attractiveness judgments. Familiarity and perceived ease of use appeared to predict attractiveness, but stronger for laymen than for designers. Laymen are attracted to designs they perceive as familiar and easy to use. Designers are attracted to designs between familiar and novel. In the second study, we asked designers and laymen to first perform an information retrieval task with the same graphs and then rate their attractiveness. Laymen's appreciations remained the same, but the designers' judgments of attractiveness were different from those in study 1. Correlational analyses suggest that their attractiveness judgments after use were affected not by actual usability but by perceived ease of use of the graphs.
机译：我们调查了两个目标组中的图形设计的熟悉度，感知的易用性和吸引力之间的关系：设计专家和外行。在第一个研究中，我们为他们提供了各种或多或少常见的图形设计，并要求他们没有任何其他任务来评估其熟悉程度，吸引力和易于使用的感觉。他们以相似的方式判断图表的熟悉程度和易用性，但是在吸引力判断上却有所不同。熟悉程度和易用性似乎可以预测吸引力，但对于外行来说，比设计师更强。外行被他们认为熟悉且易于使用的设计所吸引。设计师被熟悉和新颖之间的设计所吸引。在第二项研究中，我们要求设计师和外行首先使用相同的图形执行信息检索任务，然后评估其吸引力。 Laymen的欣赏力保持不变，但是设计者对吸引力的判断与研究1中的不同。相关分析表明，使用后他们的吸引力判断不受实际可用性的影响，而受图形易用性的影响。

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