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Social Networking Site Continuance: The Paradox of Negative Consequences and Positive Growth

机译：社交网站连续性：负面后果和正增长的悖论

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The growth of social networking sites (SNSs) introduces a variety of interesting behaviors by users of these online informing environments. SNSs have become important informing channels for both personal and commercial interests, but paradoxically some experience enormous growth even when unfavorable consequences are continually reported, while others decline. This research investigates new factors influencing SNS satisfaction and continuance intention. A survey given to college students in a North American university using sites like Facebook or MySpace was used to examine satisfaction and continuance intention based on transdisciplinary theories of technology acceptance and satisfaction, with the addition of two new constructs. The results indicate that authority figure users have a negative moderating effect on satisfaction, while resistance to change positively affects continuance intention, even in the face of such dissatisfaction. Limitations of the study include the use of only North American students as subjects. Therefore, cultural issues and the use of a student sample make the results inapplicable to the general population. The results of the study help explain why some SNS environments might enjoy growth and popularity even as others fail, extending the literature on continuance intention and also providing implications for practitioners.
机译：社交网站（SNS）的增长引起了这些在线通知环境的用户的各种有趣行为。 SNS已成为为个人和商业利益提供信息的重要渠道，但自相矛盾的是，即使持续报道不利的后果，有些却经历了巨大的增长，而另一些却下降了。这项研究调查了影响SNS满意度和持续意愿的新因素。一项针对北美大学大学生使用Facebook或MySpace等网站的调查被用于基于技术接受和满意度的跨学科理论来检验满意度和持续意愿，并增加了两个新的结构。结果表明，权威人物用户即使在面对这种不满的情况下，对满意度也有负面的调节作用，而对变化的抵制却对延续的意图产生积极的影响。该研究的局限性包括仅使用北美学生作为受试者。因此，文化问题和学生样本的使用使结果不适用于一般人群。这项研究的结果有助于解释为什么某些SNS环境即使在其他环境失败的情况下也可能会得到增长和普及，扩展了关于持续性意图的文献，也为从业者提供了启示。

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