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Memetic Engineering

机译:模因工程

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"Macs suck," My son informed me the other day. Since we use both PCs and Macs at home, and since we flit promiscuously from one platform to the other, I wondered where this belief came from. One source turns out to be Apple's recent "Mac vs. PC" TV ads, which for him have produced the reverse of the intended effect. He loathes Justin Long, playing the Mac, who was the dorky teenager Brandon in Galaxy Quest but acts like a hipster in the Apple ads. And he admires John Hodgman, the PC, who acts like a dork in those ads but, as his regular appearances on The Daily Show certify, actually is hip.
机译:“巨无霸糟透了。”前几天我儿子告诉我。由于我们在家中同时使用PC和Mac,并且由于我们从一个平台混杂地迁移到另一个平台,所以我想知道这种信念来自何处。消息来源之一是苹果最近发布的“ Mac vs. PC”电视广告,对他而言,这种广告效果与预期相反。他讨厌贾斯汀·朗(Justin Long),他玩Mac,他是银河探秘(Galaxy Quest)中笨拙的布兰登(Brandon),但在苹果广告中却像个时髦人士。他很欣赏PC上的约翰·霍奇曼(John Hodgman),他在这些广告中的表现像傻瓜,但正如他在《每日秀》中的定期露面所证明的那样,他实际上很时髦。

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