Commenting on the end of the European milk quotas, Dr Judith Bryans, Chief Executive of Dairy UK said: "The end of the quota system is a landmark in the history of the European dairy industry. It is another step towards the ongoing development of a market-led, globally competitive European dairy sector that will be able to fully exploit a growing demand for dairy products worldwide. The dairy industry's future prospects are real and exciting and we strongly believe that strengthening a market-oriented industry will benefit the whole dairy supply chain. "Although quotas may have been considered as an appropriate response at the time of their introduction, they also held back the development of a truly efficient and competitive European dairy industry over the last thirty years. However, it is now time for the European industry to play a greater role in the global market. "We are keenly aware that with a free market comes greater volatility, and therefore the dairy industry must work hand-in-hand to mitigate the effects of volatility. The UK industry has been gearing up for this new era and is getting ready to face new challenges. "We have much to be proud of in the dairy industry and we will keep working with our industry partners, government and parliamentarians to ensure a sustainable future for British dairy in this new era."
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