BRAND AMERICA

DAVID ROTHNIE

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BRAND AMERICA

机译：美国品牌

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Every saturday and sunday morning at 7:00. Jacques Brand spends an hour in a masters swimming program at his local pool in Westchester County, New York. "It's a great way of relaxing and connecting with friends with a range of different interests outside of investment banking," says the boss of Deutsche Bank's global investment banking coverage and advisory. Brand, who also plays basketball with his three sons and has competed in triathlons for 30 years, relies on exercise to unwind from work. In both his athletic and his professional lives, the Deutsche veteran is a good sport. "He's not just a terrific client banker, but he is also held in high regard by those who work with and for him," says Jonathan Gray, global head of real estate at New York-based asset manager Black-stone Group and a client of Brand's for some 15 years. "This is quite an achievement in the competitive world of investment banking."

机译：每个星期六和星期日的早上7:00。雅克·布兰德（Jacques Brand）在纽约韦斯特切斯特县的当地游泳池里花了一个小时参加游泳大师课程。德意志银行（Deutsche Bank）全球投资银行业务的负责人和咨询师说：“这是放松和与投资银行以外具有不同兴趣的朋友建立联系的一种好方法。”布兰德还与三个儿子一起打篮球，并且参加了铁人三项比赛已有30年之久，他依靠锻炼来放松身心。在他的运动生涯和职业生涯中，这位德国老将都是一项出色的运动。纽约资产管理公司黑石集团（Black-stone Group）全球房地产主管乔纳森·格雷（Jonathan Gray）表示：“他不仅是一位了不起的客户银行家，而且受到与他一起工作并为他服务的人的高度重视。”品牌经营约15年。 “在竞争激烈的投资银行业务领域，这是相当大的成就。”

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《Institutional investor》 |2012年第6期|14-14|共1页
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DAVID ROTHNIE;
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机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

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