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Third Time Is the Charm

机译：第三回的魅力

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In the spring of 2000, as the nasdaq compositernindex was soaring to record highs amid investor euphoria over anything Internet, Financial Engines CEO Jeffrey Maggioncalda assembled his troops at the company's Palo Alto, California, headquarters. He was preparing to take the venture public, he told them. Within days, however, the Nasdaq began to free-fall, eventually dropping about 80 percent. Financial Engines, which at the time provided investment advice for 401 (k) and other retirement plan participants over the Internet based on the theories of Nobel Prize-winning economist William Sharpe, never did file that S-l IPO registration form. During the next few years, as many web-based companies struggled and more than a few went bust, Financial Engines hunkered down. In search of extra revenue, Maggioncalda and his team came up in 2004 with the idea of offering professionally managed accounts to retirement plan participants using the same investment engine that powered the company's online advice service. The new business took off: In 2007 professional management represented nearly half of Financial Engines' $63.4 million in revenue.The following April, Maggioncalda instructed his investment bankers to prepare a new IPO registration form-only to shelve it when the financial crisis hit that summer.
机译：2000年春季，由于投资者对互联网的狂热，纳斯达克综合指数飙升至历史新高，Financial Engines首席执行官Jeffrey Maggioncalda在公司位于加利福尼亚州帕洛阿尔托的总部集结了许多人。他告诉他们，他正准备将这家合资企业上市。然而，在几天之内，纳斯达克开始下跌，最终下跌约80％。金融引擎公司当时曾根据诺贝尔奖获得者经济学家威廉·夏普的理论通过互联网为401（k）和其他退休计划参与者提供投资建议，但从未提出过S-1 IPO登记表。在接下来的几年中，由于许多基于Web的公司陷入困境，并且破产的公司不止一家，Financial Engines弯腰了。为了增加收入，Maggioncalda和他的团队于2004年提出了构想，即使用为公司的在线咨询服务提供支持的相同投资引擎向退休计划参与者提供专业管理的帐户。新业务起步：2007年，专业管理人员占Financial Engines 6340万美元收入的近一半。次年4月，Maggioncalda指示他的投资银行家准备一份新的IPO注册表格，仅在当夏季金融危机爆发时搁置该表格。 。

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