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The Ways of Prosumers' Knowledge Sharing with Organizations

机译:生产者与组织的知识共享方式

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Aim/Purpose The main purpose of this paper is to answer the research question whether the ways in which prosumers share their knowledge with enterprises and public organizations are in line with the ways in which enterprises and public organizations expect them to get engaged in knowledge sharing. Background Contemporary consumers do not wish to be passive consumers anymore. They want to satisfy their consumption needs by products' evaluation, co-designing, co-creation and co-reconfiguration. They can do that by sharing their knowledge with enterprises and public organizations. Such consumers are referred as 'prosumers'. Methodology The research process consisted of a survey among prosumers and online ob- servations of enterprises and public organizations. A final research sample includes 388 prosumers and 90 organizations. Contribution This work contributes to existing research on utilizing consumers' knowledge in business and public organizations by identifying and examining ways of consumers' knowledge sharing with such organizations. Findings It was found that there are differences between the ways in which prosumers share knowledge with organizations in comparison with the ways in which enterprises and public organizations expect them to get engaged in knowledge sharing. Prosumers mainly share their knowledge by evaluating products, whereas organizations mainly expect prosumers to get engaged in knowledge sharing by creating and designing products. In addition, it was found that enterprises have bigger expectations as to prosumers' engagement in knowledge sharing than public organizations. Recommendations for Practitioners This study provides practitioners with guidelines for prosumers' knowledge utilization, especially helping them understand which ways prosumers use to share knowledge. Recommendation for Researchers Researchers may consider the findings of the current study useful to conduct further research on customer knowledge sharing with organizations using our approach and developing own research contexts. Future Research This study examines Polish prosumers and organizations operating in the Polish market. It is advisable to extend the research to other countries and compare the results.
机译:目的/目的本文的主要目的是回答研究者的问题,即生产者与企业和公共组织共享知识的方式是否与企业和公共组织期望他们参与知识共享的方式一致。背景技术当代消费者不再希望成为被动消费者。他们希望通过产品评估,共同设计,共同创造和共同重新配置来满足其消费需求。他们可以通过与企业和公共组织共享知识来做到这一点。这样的消费者被称为“生产者”。方法论研究过程包括对生产者和企业及公共组织的在线观测进行的调查。最终的研究样本包括388个生产者和90个组织。贡献这项工作通过确定和检查与此类组织共享消费者知识的方式,为利用商业和公共组织中的消费者知识的现有研究做出了贡献。结果发现,与企业和公共组织期望他们参与知识共享的方式相比,生产者与组织共享知识的方式之间存在差异。生产者主要通过评估产品来共享知识,而组织则主要期望生产者通过创建和设计产品来参与知识共享。此外,还发现,企业对生产者参与知识共享的期望比公共组织更高。对从业者的建议本研究为从业者提供了有关生产者的知识利用的指南,尤其是帮助他们了解生产者使用哪种方式共享知识。给研究人员的建议研究人员可能会认为当前研究的结果对使用我们的方法并开发自己的研究环境对与组织共享客户知识进行进一步研究很有帮助。未来研究这项研究调查了在波兰市场上经营的波兰生产者和组织。建议将研究扩展到其他国家并比较结果。

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