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Are you ready for the era of big data?

机译:您准备好迎接大数据时代了吗?

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摘要

The top marketing executive at a sizable US retailer recently found herself perplexed by the sales reports she was getting. A major competitor was steadily gaining market share across a range of profitable segments. Despite a counterpunch that combined online promotions with merchandizing improvements, her company kept losing ground. When the executive convened a group of senior leaders to dig into the competitor's practices, they found that the challenge ran deeper than they had imagined.
机译:一家大型美国零售商的最高营销主管最近发现自己对收到的销售报告感到困惑。一个主要的竞争对手正在一系列有利可图的领域中稳步赢得市场份额。尽管将在线促销与商品改进相结合的反击,但她的公司仍在不断下滑。当高管召集一群高级领导人来研究竞争对手的做法时,他们发现挑战比想象的要深。

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