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首页> 外文期刊>International Business & Economics Research Journal >Development Direction Research Of Korean Lifestyle Brands Through Analysis For Global Lifestyle Brands - Focused On The Trend Analysis
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Development Direction Research Of Korean Lifestyle Brands Through Analysis For Global Lifestyle Brands - Focused On The Trend Analysis

机译：通过全球生活方式品牌分析研究韩国生活方式品牌的发展方向-集中于趋势分析

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摘要

As global lifestyle brands are recognized by consumers worldwide, their business are winning a great success. Now that in Korea too, a large-family culture in which members are accustomed to concession and self-sacrifice is changing to a lifestyle of single households, people care a lot about their own properties, privacy, and personalities. As a result, many original cultures reflect that individuals "lifestyles" are emerging. This study suggests development directions for Korean lifestyle brands to grow in line with such social trends and to compete with global lifestyle brands. Based on the survey of Koreans " major lifestyle trends, concepts and products that would represent Koreans" emotions and attract domestic consumers are examined and suggested in this study.
机译：随着全球生活方式品牌被全球消费者认可，他们的业务赢得了巨大成功。如今，在韩国，会员已习惯于让步和自我牺牲的大家庭文化也正在转变为单身家庭的生活方式，人们非常关心自己的财产，隐私和个性。结果，许多原始文化反映出个人的“生活方式”正在出现。这项研究提出了韩国生活时尚品牌的发展方向，以适应这种社会趋势并与全球生活时尚品牌竞争。在对韩国人“主要的生活方式趋势，代表韩国人的情感并吸引国内消费者的概念和产品”的调查基础上，本研究进行了研究并提出了建议。

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