Corporate Social Responsibility Behavior Norms and its Management Issues Research

Wang Xin-gang; Li Zu-lan

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Corporate Social Responsibility Behavior Norms and its Management Issues Research

机译：企业社会责任行为规范及其管理问题研究

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This paper takes the consumer demands and corporate group competition as the orientation, treating CSR as a social public product. It also focus on the core problem about how to output the CSR behavior, combining with social norm, dramaturgical and social comparison theory, based on the related literature review, from three ways including CSR behavior orientation, communication tactics and the influence on brand performance, putting up with the urgent need to study and solve problems about CSR. The research conclusions will not only enrich the theory related CSR, but also provide the guides for the output of CSR front-stage behavior.

机译：本文以消费者需求和企业集团竞争为导向，将企业社会责任作为社会公共产品。此外，在相关文献综述的基础上，本文还结合社会规范，戏剧性和社会比较理论，重点探讨了如何输出企业社会责任行为的核心问题，包括企业社会责任行为取向，沟通策略以及对品牌绩效的影响三种方式，迫切需要研究和解决有关企业社会责任的问题。研究结论不仅丰富了与企业社会责任相关的理论，而且为企业社会责任前期行为的输出提供了指导。

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来源
《International Journal of Advances in Management Science》 |2014年第4期|134-139|共6页
作者
Wang Xin-gang; Li Zu-lan;
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作者单位

School of Business Administration, Zhong Nan University of Economics and Laws, Wuhan, China;

Zhong Nan University of Economics and Laws Wuhan College, Wuhan, China;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Corporate Social Responsibility; Social Norm; Social Comparison; Dramaturgical Theory;

机译：企业社会责任;社会规范;社会比较;戏剧理论;

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2. When are internal and external corporate social responsibility initiatives amplified? Employee engagement in corporate social responsibility initiatives on prosocial and proactive behaviors [J] . Hur Won-Moo, Moon Tae-Won, Choi Wook-Hee Corporate Social Responsibility and Environmental Management . 2019,第4期

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3. When are internal and external corporate social responsibility initiatives amplified? Employee engagement in corporate social responsibility initiatives on prosocial and proactive behaviors [J] . Hur Won-Moo, Moon Tae-Won, Choi Wook-Hee Corporate Social Responsibility and Environmental Management . 2019,第4期

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4. Effect of Corporate Social Responsibility Disclosure, Corporate Social Responsibility, and Corporate Social Disclosure Characteristics (Empirical Study on Companies Listed on the Stock Exchange that Enter the CGPI Period: 2010-2016) [C] . Herman Ruslim, Sumarni Hasim Tarumanagara International Conference on the Applications of Social Sciences and Humanities . 2020

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5. Corporate social responsibility in the forest products industry: An issues management approach [D] . Panwar, Rajat 2008

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6. The Interplay between Corporate Social Responsibility at Employee Level Ethical Leadership Quality of Work Life and Employee Pro-Environmental Behavior: The Case of Healthcare Organizations [O] . Edina Molnár, Asif Mahmood, Naveed Ahmad, 2021

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7. MEASURING PERFORMANCE IN TERMS OF THE SOCIAL DIMENSION OF CORPORATE RESPONSIBILITY TO EXTERNAL STAKEHOLDERS – SELECTED ISSUES Abstract: Purpose – to present social context of corporate responsibility and the scope of the actions taken by companies in this area to external stakeholders, which include contractual and contextual stakeholders, as well as to propose performance measures in this area. Design/Methodology/Approach – the paper is based on analysis of the literature, the method of analysis of the sources was used. Findings – the article focuses on the social dimension of corporate responsibility and the measurement of its performance in this area. Originality/ Value – article presents an own proposal of set of achievements’ measures in the area of the social nature of corporate responsibility Keywords: corporate social responsibility, social area, performance measurement, stakeholders [O] . Elżbieta Jaworska 2015

机译：衡量外部利益相关者的企业责任的社会维度的表现 - 选定问题摘要：目的 - 以企业责任的社会背景以及本领域公司所采取的行动范围，包括合同和上下文的利益攸关方以及提出该领域的绩效措施。设计/方法/方法 - 本文基于对文献的分析，使用了源的分析方法。调查结果 - 文章侧重于企业责任的社会维度和在该地区的表现的衡量。原创性/价值 - 文章在公司责任的社会性质领域提出了一套成就措施的关键词：企业社会责任，社会责任，社会领域，绩效衡量，利益相关者

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