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Top 8 Key Risk Factors of Developing E-business in Traditional Retail Trade are Analyzed with Interpretative Structural Model

机译:用解释性结构模型分析传统零售贸易中发展电子商务的八大关键风险因素

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摘要

The top 8 risk factors of developing e-business in traditional retail trade are analyzed with interpretative structural model: there are risk of market transparency, marketing service risk, IT facilities construction risks, human resource risk, online and offline coordination risk, organizational strategic risk, operating data risk, logistics distribution risk, and its interpretative structural model is established. The result illustrates that the relationship among the top 8 risk factors of developing e-business in traditional retail trade is interactive, human resource risk and risk of market transparency are at the bottom of the structure, those are the root risks. Marketing service risk, logistics distribution risk and operating data risk are at the top of the structure. The above five risk factors are the most critical risk factors. The purpose of this paper is to find the root risks and the relationship among the top 8 risk factors, so as to guide the enterprise invest the fund and manpower into the root risks according the priority order while doing risk management, in time to avoid the loss of these risks to the enterprise.
机译:通过解释性结构模型分析了传统零售贸易中电子商务发展的前8个风险因素:存在市场透明度风险,营销服务风险,IT设施建设风险,人力资源风险,在线和离线协调风险,组织战略风险建立了运营数据风险,物流配送风险及其解释性结构模型。结果表明,传统零售业发展电子商务的前八项风险因素之间是相互影响的,人力资源风险和市场透明度风险处于结构的底部,这是根本风险。营销服务风险,物流配送风险和运营数据风险位于结构的顶部。以上五个风险因素是最关键的风险因素。本文的目的是找出根源风险及其与前八位风险因素之间的关系,指导企业在进行风险管理时按照优先顺序将资金和人力投入到根源风险中,以期避免风险的产生。这些风险对企业的损失。

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