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首页> 外文期刊>International Journal of Applied Management Sciences and Engineering >Women Entrepreneurship in Namibia: Challenges and Prospects
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Women Entrepreneurship in Namibia: Challenges and Prospects

机译：纳米比亚的女性企业家精神：挑战和前景

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摘要

This study explored the use of the marketing mix and the service profit chain frameworks by woman entrepreneurs in Namibia and evaluated the factors responsible for encouraging women to become entrepreneurs. The study further explored the nature of challenges faced by the women entrepreneurs in Namibia. The data was analysed through SPSS. The study revealed a new trend of young educated women entrepreneurs in Namibia that earn a very basic but steady income that allows them to be self-sufficient and independent. The study further revealed that the lack of entrepreneurial, financial, and marketing skills and the lack of adequate government support were among the major challenges faced by the women entrepreneurs in Namibia. Despite these challenges, the study concluded that the women entrepreneurs in Namibia have a positive entrepreneurial outlook which contributes to their entrepreneurial resilience and growth prospects.
机译：本研究探讨了纳米比亚女企业家的营销组合和服务利润链框架的使用，并评估了负责鼓励妇女成为企业家的因素。该研究进一步探讨了纳米比亚妇女企业家面临的挑战性质。数据通过SPSS分析。该研究揭示了纳米比亚年轻教育女企业家的新趋势，赢得了一个非常基本但稳定的收入，使他们能够自给自足和独立。该研究进一步透露，缺乏创业，金融和营销技巧以及缺乏充分的政府支持，是妇女企业家在纳米比亚面临的主要挑战之一。尽管存在这些挑战，但该研究的结论是，纳米比亚的女企业家有一个积极的创业前景，这有助于他们的创业恢复力和增长前景。

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