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Examining the corporate social responsibility orientation in developing countries: an empirical investigation of the Carroll's CSR pyramid

机译:研究发展中国家的企业社会责任取向:对卡洛尔企业社会责任金字塔的实证研究

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We investigate the seminal Carroll's corporate social responsibility (CSR) hierarchy using a sample from Nigerian companies. Carroll (1991) outlined four major components of CSR in a cumulative framework with economic responsibilities at the base and philanthropic responsibilities at the top of the pyramid with the legal and ethical components in between. The relevance of Carroll's CSR pyramid in the African context has been questioned and the need for an empirical study on the appropriateness of the CSR pyramid in Africa has been called for. This study is in response to this call to empirically test the relevance of the Carroll's CSR pyramid in the sub-Saharan Africa region. The study also tests the proposition that CSR is viewed through the lens of philanthropy in Africa. The findings empirically validate Visser's (2006) proposition that the philanthropic component weighs heavier than both the legal and ethical components of the CSR pyramid. The results provide a basis for the reliance on corporate philanthropy and guide CSR managers in sub-Saharan Africa in understanding the orientation that would lead to a more effective CSR implementation.
机译:我们使用来自尼日利亚公司的样本来调查开创性的卡洛尔公司的企业社会责任(CSR)等级。卡洛尔(Carroll,1991)在一个累积性框架中概述了企业社会责任的四个主要组成部分,其中经济责任为基础,慈善责任为金字塔的顶端,法律和道德要素介于两者之间。有人质疑卡罗尔(Carroll)的CSR金字塔在非洲的相关性,因此需要对非洲CSR金字塔的适用性进行实证研究。这项研究是对这一呼吁的回应,该呼吁以经验方式检验了撒哈拉以南非洲地区卡洛尔CSR金字塔的相关性。该研究还检验了通过非洲慈善事业看待企业社会责任的主张。这些发现从经验上验证了维瑟(Visser)(2006)的主张,即慈善成分比企业社会责任金字塔的法律和道德成分都重。研究结果为依赖企业慈善事业提供了基础,并指导撒哈拉以南非洲地区的企业社会责任管理者了解将导致更有效实施企业社会责任的方向。

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