...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International journal of business information systems >The impact of social networking functionalities on online shopping: an examination of the web's relative advantage
【24h】

The impact of social networking functionalities on online shopping: an examination of the web's relative advantage

机译：社交网络功能对在线购物的影响：网络相对优势的考察

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Exponential growth of social networking has provided a revolutionary tool for firms to improve internet marketing activities. Firms are motivated to use social networking sites as they recognise the importance of having closer collaboration, improved customer relationship and, ultimately, increased sales transactions. In particular, social networking functionalities such as user generated contents and user collaboration are two of the main features of social networking site. The research survey is based upon a sample of 221 Facebook users. The findings illustrate that the web's relative advantages consisting of trust, convenience and information quality obtained from online resellers' website can facilitate an interactive and user-centred environment for electronic commerce. In addition, the relative advantages of the web largely depend on peers and engagement with sellers derived from social networking sites.
机译：社交网络的指数增长为企业改善互联网营销活动提供了革命性的工具。公司意识到使用紧密的协作，改善客户关系以及最终增加销售交易的重要性，因此激励他们使用社交网站。特别地，诸如用户生成的内容和用户协作之类的社交网络功能是社交网站的两个主要特征。该研究调查基于221位Facebook用户的样本。调查结果表明，网络的相对优势（包括从在线经销商的网站获得的信任，便利和信息质量）可以促进交互式和以用户为中心的电子商务环境。此外，网络的相对优势在很大程度上取决于同行和与社交网站派生的卖家的互动。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号