Play on Demand: Why Do Players Play the Mobile Games They Do

Brian McCauley; Giovanni Merola; Sarah Gumbley

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Play on Demand: Why Do Players Play the Mobile Games They Do

机译：按需玩：为什么玩家玩自己玩的手机游戏

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Due to the penetration of smartphones and associated mobile devices, mobile gaming has become a ubiquitous industry worldwide. Players now have access to games at all times. Extending previous research and the Uses and Gratifications approach this paper presents an alternative conceptual model that can offer explanations towards understanding why players play the mobile game they play most frequently.

机译：由于智能手机和相关移动设备的普及，移动游戏已成为全球无处不在的行业。玩家现在可以随时访问游戏。扩展先前的研究以及“使用和满足”方法，本文提出了一种替代性的概念模型，该模型可以为理解玩家为何最常玩手机游戏提供解释。

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来源
《International journal of e-business research》 |2017年第4期|37-54|共18页
作者
Brian McCauley; Giovanni Merola; Sarah Gumbley;
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作者单位

RMIT University, Ho Chi Minh City, Vietnam;

Xi'an Jioatong Liverpool University, China;

RMIT University, Ho Chi Minh City, Vietnam;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Entertainment; Escapism; Flow; Game Popularity; Mobile Games; Self-Determination; Uses and Gratifications Theory; Word-of-Mouth;

机译：娱乐;逃避现实;流;游戏受欢迎度;手机游戏;自决;使用和满足理论;口碑;

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Play on Demand: Why Do Players Play the Mobile Games They Do

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