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首页> 外文期刊>International journal of e-business research >Ranking Mobile Wallet Service Providers Using Fuzzy Multi-Criteria Decision-Making Approach
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Ranking Mobile Wallet Service Providers Using Fuzzy Multi-Criteria Decision-Making Approach

机译：使用模糊多标准决策方法排名移动钱包服务提供商

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摘要

The aim of this paper is to identify key dimensions of mobile wallet (m-wallet) service quality and to prioritize mobile wallet service providers on the basis of these dimensions. Based on extensive literature review and discussion with an expert, six key dimensions of m-wallet service quality, namely convenience, reliability and security, responsiveness, aesthetics, accessibility, and information quality/content, are proposed in this paper. Fuzzy TOPSIS approach is proposed to evaluate and rank mobile wallet alternatives. Four major mobile wallet players from the Indian market are prioritized on the basis of six key service quality dimensions. Examination of the literature indicates that this study is among the first attempts to identify m-wallet service quality dimensions as well as to prioritize mobile wallet alternatives using fuzzy TOPSIS. The findings will be valuable to academicians and practitioners alike. The key dimensions proposed in the paper will enlighten m-wallet service providers about the aspects of services to be focused on. Moreover, the fuzzy TOPSIS technique discussed in this paper will help m-wallet companies to compare them with their competitors. This will help managers to develop strategies to improve their services. On the academic front, the study will extend the knowledge base in the field of self-service technologies.
机译：本文的目的是识别移动钱包（M-Wallet）服务质量的关键尺寸，并在这些尺寸的基础上确定移动钱包服务提供商的优先级。基于广泛的文献综述和与专家的讨论，在本文中提出了六个主要尺寸的M-Wallet服务质量，即便利，可靠性和安全性，响应性，美学，可访问性以及信息质量/内容。建议模糊TopSIS方法来评估和排名移动钱包替代品。来自印度市场的四大移动钱包玩家在六个关键服务质量尺寸的基础上优先考虑。对文献的检查表明，本研究是第一次识别M-Warket服务质量尺寸的尝试以及使用模糊Topsis的移动钱包替代品优先考虑。调查结果对院士和从业者都很有价值。本文提出的关键维度将向M-Wallet服务提供商阐明有关要重点的服务的各个方面。此外，本文讨论的模糊TopSis技术将帮助M-Wallet公司与竞争对手进行比较。这将有助于管理人员制定改善服务的战略。在学术前沿，该研究将扩展自助技术领域的知识库。

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