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The style design of professional female vest based on kansei engineering

机译:基于感性工程的专业女背心款式设计

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PurposeThe purpose of this paper is to study the style design methods of professional female vests that meet the emotional needs of consumers.Design/methodology/approachUsing the theory of kansei engineering as a guide to screen representative samples of female professional vests and relevant emotional vocabularies of styles, through morphological analysis, style design elements of female professional vests are extracted, the fifth-order semantic difference questionnaire was used to establish the perceptual assessment matrix for design elements, the correlation analysis method and multiple linear regression analysis were used to analyze the results of the perceptual evaluation of the sample, find out the relationship between the perceptual vocabulary and design elements of professional female vest styles, and establish a regression model, finally, it is verified by random samples of the market, so as to guide the development of new products.FindingsThe seven design elements extracted from professional female vest styles have an impact on consumer perception, by using a linear analysis method, the correspondence between perceptual perception of consumers and style design elements can be quantified and a model can be established to accurately predict consumers' perceptual intentions.Originality/valueThe application of perceptual engineering in the style design of professional female vests provides a new idea for the design of clothing styles. It helps garment companies and designers to determine the development direction of professional woman's vest styles, while the research results provide design reference for other products.
机译:目的本文旨在研究能够满足消费者情感需求的专业女背心的款式设计方法。设计/方法/方法使用kansei工程学理论作为指导,筛选女性专业背心的代表性样本和相关的情感词汇款式,通过形态分析,提取女职业背心的款式设计要素,采用五阶语义差异问卷建立设计要素感知评价矩阵,采用相关分析法和多元线性回归分析法对结果进行分析。样本的感知评估,找出感知词汇与职业女性背心款式的设计要素之间的关系,建立回归模型,最后通过市场随机样本进行验证,以指导市场的发展。新产品发现7个设计要素专业女性背心样式会对消费者的感知产生影响,通过使用线性分析方法,可以量化消费者的感知与样式设计元素之间的对应关系,并可以建立模型来准确预测消费者的感知意图。感知工程在专业女背心款式设计中的应用为服装款式设计提供了新思路。它可以帮助服装公司和设计师确定职业女性背心款式的发展方向,而研究结果可以为其他产品提供设计参考。

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