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Power assessment as a high-level partner selection criterion for new product development projects

机译:功率评估是新产品开发项目的高级合作伙伴选择标准

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In new product development (NPD) projects, various partners may be involved at different phases and their participation can lead to either success or failure of the project. Therefore, a company that launches an NPD project has to carefully select the most appropriate partners. Currently, partner selection in supply chains is often performed according to well-known criteria such as cost, delay and quality. However, problems could emerge in such processes due to the unavoidable power disequilibrium of the parties involved. The strongest party will sooner or later force the weaker ones to accept more challenging constraints. The use and abuse of power will lead to doubtless mistrust and frustration. Therefore, the awareness of the suppliers' power before any collaboration is of upmost importance and in realistic situations, it should be used as a high-level selection criterion. This article argues that the power of partners represents a significant issue for the achievement of a coherent supplier selection strategy. An innovative method is suggested to assess the power of each potential partner based on its performances. The joint use of a power-based selection approach and a performance-based selection approach is illustrated at the end of the article. This study demonstrates how power consideration can help decision makers in selecting more relevant partners.View full textDownload full textKeywordspower, new product development project, partner selectionRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/0951192X.2011.554872
机译:在新产品开发(NPD)项目中,不同的伙伴可能参与不同的阶段,他们的参与可能导致项目成功或失败。因此,启动NPD项目的公司必须仔细选择最合适的合作伙伴。当前,供应链中的合作伙伴选择通常是根据众所周知的标准进行的,例如成本,延迟和质量。但是,由于有关各方不可避免的权力不平衡,在这种过程中可能会出现问题。最强的政党迟早会迫使较弱的政党接受更具挑战性的约束。权力的使用和滥用无疑会导致不信任和挫败感。因此,在任何协作之前对供应商权力的意识是至关重要的,在现实情况下,应该将其用作高级选择标准。本文认为,合作伙伴的力量是实现一致的供应商选择策略的重要问题。建议一种创新方法,根据其表现评估每个潜在合作伙伴的力量。本文结尾处说明了基于功率的选择方法和基于性能的选择方法的联合使用。这项研究表明了权力考虑因素可以如何帮助决策者选择更多相关的合作伙伴。查看全文下载全文关键词权力,新产品开发项目,合作伙伴选择相关var addthis_config = {ui_cobrand:“ Taylor&Francis Online”,services_compact:“ citeulike,netvibes,twitter ,technorati,可口,linkedin,facebook,stumbleupon,digg,google,更多”,发布号:“ ra-4dff56cd6bb1830b”};添加到候选列表链接永久链接http://dx.doi.org/10.1080/0951192X.2011.554872

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