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首页> 外文期刊>International Journal of Consumer Studies >Sex-role conflict at work: its impact on consumption practices of working women in Turkey
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Sex-role conflict at work: its impact on consumption practices of working women in Turkey

机译：工作中的性角色冲突：对土耳其职业女性消费习惯的影响

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摘要

Changing social norms regarding the role of women in society is fostered by women's participation in the workforce. Hence, changing role of working women in business life leads the transformation of gender stereotypes and roles. Women alter their gender role orientation according to the requirements of male-dominated business life; however, the unchanged role in private life leads to sex-role conflict. This study investigates the role of consumption as a key component of identity in the process of managing sex-role conflict in a non-Western cultural context. In-depth interviews were conducted with working women with various cultural and educational backgrounds. According to the findings of the study, women are forming compatible identities, which reduce the perceived sex-role conflict and consumption patterns are changing to suit the requirements of their new ways of living.
机译：妇女参与劳动大军促进了关于妇女在社会中作用的社会规范的变化。因此，职业妇女在商业生活中角色的变化导致性别定型观念和角色的转变。妇女根据男性主导的商业生活的要求改变其性别角色取向；然而，在私人生活中的不变角色导致性角色冲突。这项研究调查了消费在非西方文化背景下处理性别角色冲突的过程中作为身份认同的关键组成部分的作用。对具有不同文化和教育背景的职业妇女进行了深入采访。根据研究结果，妇女正在形成兼容的身份，这减少了人们所感知的性角色冲突，并且消费方式也在发生变化，以适应其新生活方式的要求。

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