...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International Journal of Consumer Studies >A study of e-retailing management: analysing the expectations and perceptions of Spanish consumers
【24h】

A study of e-retailing management: analysing the expectations and perceptions of Spanish consumers

机译：电子零售管理研究：分析西班牙消费者的期望和看法

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This article analyses various elements that influence the purchasing behaviour of online consumers. These elements include the aesthetic aspects of a web site and the interactive processes that take place at the time of purchase. The study analyses the expectations and perceptions of a sample of Spanish online customers. On the basis of these attitudes, the sample of respondents is segmented. In addition, the main factors that determine online service satisfaction are identified. The segments of respondents are then positioned with respect to these identified factors in online service quality. The analysis thus allows differentiation of both customers and service quality. The paper concludes with recommendations for online retailers who wish to operate a successful 'virtual' retail outlet.
机译：本文分析了影响在线消费者购买行为的各种因素。这些要素包括网站的美学方面以及购买时发生的互动过程。该研究分析了西班牙在线客户样本的期望和看法。基于这些态度，对受访者样本进行了细分。另外，确定确定在线服务满意度的主要因素。然后根据在线服务质量中这些已确定的因素对受访者进行定位。因此，分析可以区分客户和服务质量。本文最后为希望经营成功的“虚拟”零售网点的在线零售商提供了建议。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号