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首页> 外文期刊>International Journal of Contemporary Hospitality Management >Which appeals (ethos, pathos, logos) are the most important for Airbnb users to booking?
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Which appeals (ethos, pathos, logos) are the most important for Airbnb users to booking?

机译：对于Airbnb用户而言，最重要的是哪些诉求（精神，情感，徽标）？

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Purpose This paper aims to explain a guest's purchase decision in Airbnb from the perspective of Aristotle's appeals. In host-created information, the authors investigate which information appeals are significantly considered by guests.Design/methodology/approach It is hypothesized that a guest's purchase would be affected by the host-created information's ethos, pathos and logos.Findings For the ethos, the super host badge and host review have positive impacts on the purchase; for the pathos, the positive impact of the use of social words is significant. For the logos, the authors have determined that although the price, place picture and star-rating have positive impacts on the likelihood of a purchase, the occupancy has a negative impact on it.Research limitations/implications The dependent variable, the number of place reviews, cannot represent the exact number of purchases. Other possible influential factors, such as direct communications between hosts and guests, are not examined.Practical implications The findings suggest guidelines for Airbnb and its host users. Specifically, the management of normal host users is revealed as a necessary process for Airbnb's development. For host users, several guidelines on how to attract more guests effectively are provided.Originality/value In contrast to other studies on Airbnb, various pieces of information are considered from holistic perspectives, and each piece's impact on the sharing behavior is understood by means of a unique theoretical model that is based on Aristotle's appeals.
机译：目的本文旨在从亚里士多德的诉求角度解释客人在Airbnb中的购买决定。在主持人创建的信息中，作者调查了来宾对哪些信息吸引力的重视。设计/方法/方法假设，来宾的购买会受到主持人创建的信息的精神，病态和徽标的影响。超级主人徽章和主人评论对购买产生积极影响；对于悲痛，使用社交词汇的积极影响是巨大的。对于徽标，作者已经确定，尽管价格，地点图片和星级对购买的可能性有正面影响，但入住率却对其产生负面影响。研究局限/含义因变量，地点数量评论，不能代表确切的购买次数。未检查其他可能的影响因素，例如房东与客人之间的直接交流。实际意义该发现为Airbnb及其房东用户提供了指南。具体来说，正常主机用户的管理被视为Airbnb开发的必要过程。对于房东用户，提供了有关如何有效吸引更多客人的几条指导原则。原创性/价值与其他有关Airbnb的研究相反，从整体角度考虑了各种信息，并通过以下方式了解了每个信息对共享行为的影响：基于亚里士多德的吸引力的独特理论模型。

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