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首页> 外文期刊>International Journal of Contemporary Hospitality Management >Are consumers loyal to home-sharing services?: Impacts of host attributes and frequency of past stays
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Are consumers loyal to home-sharing services?: Impacts of host attributes and frequency of past stays

机译：消费者是否忠实于住房共享服务？：寄宿家庭属性和过去住宿频率的影响

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Purpose The purpose of this study is to examine the effects of host attributes and travelers' frequency of past stays and their interaction on the likelihood of repeat purchase of home-sharing services at both the host and listing levels.Design/methodology/approach A combination of econometrics analyses using a large-scale, granular online observational data set collected from a home-sharing platform was performed.Findings Travelers exhibit salient loyalty to home-sharing services. At the host level, host attributes including acceptance rate and listing capacity positively affect travelers' likelihood of repeat purchase; such effects diminish as travelers' frequency of past stays with a host/listing increases. At the listing level, confirmation efficiency and acceptance rate are critical, and travelers' frequency of past stays matters.Research limitations/implications Responding to the call for more research on customer loyalty of sharing economy, this study instantiated on a home-sharing website in China and adds a unique perspective to the research domain, but its findings may not be generalized in other settings.Practical implications This study identifies the factors affecting customers' repeat purchase behaviors at both the host and listing levels, allowing the hosts, webmasters of home-sharing websites and even hoteliers to advance specific tactics to promote repeat purchase among travelers.Originality/value Loyalty was measured with real-time internet-enabled observational data about travelers' actual repeat purchase behavior on a home-sharing website, rather than assessing consumers' behavioral intentions through the conventional survey method. Two specific levels of customer loyalty were analyzed, including the ones towards a service provider (host) and a service product (listing).
机译：目的这项研究的目的是研究寄主属性和旅行者过去住宿的频率及其相互作用对在寄主和列表级别重复购买住房共享服务的可能性的影响。设计/方法/方法组合使用从共享房屋平台收集的大规模，细粒度的在线观察数据集进行计量经济学分析。结果旅行者显示出对共享房屋服务的忠诚度。在东道国，东道国的属性，包括接受率和登载能力，对旅行者重复购买的可能性产生积极影响；随着旅行者的接待次数增加，这种影响会减少。在列表级别，确认效率和接受率至关重要，旅行者过去的停留频率至关重要。研究局限性/含义为了响应对共享经济的顾客忠诚度进行更多研究的呼吁，本研究在美国的共享住房网站上进行了实例化。中国，并在研究领域中添加了独特的视角，但其发现可能无法在其他情况下推广。实际意义这项研究确定了在主机和列表级别上影响客户重复购买行为的因素，允许主机，网站管理员-共享网站甚至酒店经营者以推进特定策略以促进旅行者之间的重复购买。原始性/价值忠诚度是通过基于互联网的实时观察数据来衡量旅行者在重复共享网站上实际重复购买行为的，而不是评估消费者行为意图通过传统的调查方法。分析了两个特定级别的客户忠诚度，包括对服务提供商（主机）和服务产品（列表）的忠诚度。

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