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首页> 外文期刊>International Journal of Contemporary Hospitality Management >Rebounding through the pandemic: towards the digitized and digitalized small hospitality business in China
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Rebounding through the pandemic: towards the digitized and digitalized small hospitality business in China

机译:通过大流行反弹:在中国的数字化和数字化的小型酒店业务

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Purpose Grappling with the sweeping pandemic, the small hospitality business (SHB), smaller in scale and weaker in risk mitigation, has been seriously affected. The purpose of this study aims to supplement the unrepresented area of SHB in China from the digital perspective by drawing on instrumentalization theory (IT). Design/methodology/approach Based on two appropriate and detailed SHB cases, this paper adopted a qualitative approach to understand and conceptualize the focal issue. Findings This study identified the factors affecting SHB at operational, managerial and transformational levels amidst the crisis. It further developed a theoretical framework of the SHB rebound matrix, highlighting the importance of digitization and digitalization. Research limitations/implications The research theoretically confirmed that SHB is internally, externally and essentially restricted and developed a corresponding rebound matrix. It practically supports SHB's transformation by making recommendations to unleash the potential of digital business. Originality/value This study complements extant descriptive and atheoretical research by focusing on SHB's underlying digital nature through the lens of IT, providing an evidenced theoretical understanding of SHB's development amidst and after the pandemic.
机译:目的与扫地大流行,小型酒店业务(SHB),规模较小,风险缓解较弱,严重影响。本研究的目的旨在通过绘制仪器化理论(IT)来补充中国SHB的未逗留区域。基于两个适当和详细的SHB案件的设计/方法/方法,本文采用了一种定性方法来理解和概念化焦点问题。调查结果本研究确定了在危机中影响SHB的因素。它进一步开发了SHB回弹矩阵的理论框架,突出了数字化和数字化的重要性。研究限制/影响研究理论上证实SHB在内部,外部,基本上限制并开发了相应的回弹矩阵。它实际上通过提出建议释放数字业务的潜力来支持SHB的转型。原创性/价值本研究通过专注于SHB通过它的镜头专注于SHB的潜在数字性质来补充利弊,在大流行和大流行之后,对SHB的发展提供了证明的理论理解。

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