The evolution of services marketing, hospitality marketing and building the constituency model for hospitality marketing

Baker Melissa A.; Magnini Vincent P.

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The evolution of services marketing, hospitality marketing and building the constituency model for hospitality marketing

机译：服务营销，酒店营销的发展，建立酒店营销的选区模型

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摘要

Purpose - This paper aims to synthesize the services marketing and hospitality marketing literature, identify a gap in hospitality specific marketing models and develop the constituency model for hospitality marketing.

机译：目的-本文旨在综合服务营销和酒店营销文献，找出与酒店相关的特定营销模型中的空白，并开发用于酒店营销的选区模型。

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来源
《International Journal of Contemporary Hospitality Management》 |2016年第8期|1510-1534|共25页
作者
Baker Melissa A.; Magnini Vincent P.;
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作者单位

Univ Massachusetts, Dept Hospitality & Tourism Management, Amherst, MA 01003 USA;

Virginia Tech, Dept Hospitality & Tourism Management, Blacksburg, VA 24061 USA;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Hospitality services; Hospitality education; Services marketing;

机译：酒店服务;酒店教育;服务营销;

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The evolution of services marketing, hospitality marketing and building the constituency model for hospitality marketing

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