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首页> 外文期刊>The International Journal of Educational Management >The road already traveled: communication advice for higher education leaders
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The road already traveled: communication advice for higher education leaders

机译：道路已经走过：高等教育领导人的沟通建议

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摘要

Purpose - Turnover of presidents in colleges and universities occurs frequently and new presidents are rarely trained to handle communication with the range of stakeholders involved in a campus community, which is one of the most complex tasks their job requires. New presidents need guidance and insight to prepare them for this vital aspect of campus leadership. The paper aims to discuss this issue. Design/methodology/approach - This paper analyzes interviews with sitting presidents and vice presidents of communication at flagship universities in the USA to identify themes and best practices for presidential communication. Findings - Analysis of interviews resulted in five consistent recommended practices: be informed about your issue and audience; utilize multiple communication channels; know when to speak; identify and use a communication team; and when you speak, use your own authentic voice. Originality/value - Limited research exists on the communication process and skills needed to effectively lead colleges and universities. While incoming presidents often lack backgrounds and training in communication strategies, such strategies are required to effectively engage both internal and external audiences. The study provides new leaders with tips from seasoned leaders to enhance their communication strategies.
机译：目的-高校校长的更换工作频繁发生，新校长很少受过处理与校园社区中众多利益相关者沟通的培训，这是他们工作所需要的最复杂的任务之一。新任校长需要指导和见识，以使他们为校园领导的这一重要方面做好准备。本文旨在讨论这个问题。设计/方法论/方法-本文分析了美国旗舰大学与现任校长和传播学副校长的访谈，以确定总统传播的主题和最佳实践。调查结果-对访谈的分析得出了五项一致的建议做法：获悉您的问题和受众；利用多种沟通渠道；知道何时说话确定并使用沟通团队；当您说话时，请使用自己真实的声音。原创性/价值-对于有效领导大学和学院所需要的沟通过程和技能，存在有限的研究。尽管新任总统通常缺乏沟通策略的背景和培训，但仍需要有效地吸引内部和外部受众的策略。该研究为新领导人提供了经验丰富的领导人的提示，以增强他们的沟通策略。

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