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首页> 外文期刊>International Journal of Electronic Business >Impact of introducing a direct channel on supply chain performance
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Impact of introducing a direct channel on supply chain performance

机译:引入直接渠道对供应链绩效的影响

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摘要

We construct a dual channel (direct and retailer-intermediated) supply chain model in this paper that captures key attributes of the relationship between a manufacturer and a retailer, and present thorough analysis to understand how different channel characteristics influence the supply chain equilibrium behaviours. Our analysis shows the specific conditions that each party is better off or worse off in a dual-channel system, and when channel conflicts exist, if they do, when they are solvable and when they are not. The managerial insights gained from this study can serve as practical guidelines for supply chain firms utilising the dual channel strategy.
机译:我们在本文中构建了一个双渠道(直接和零售商​​干预的)供应链模型,该模型捕获了制造商和零售商之间关系的关键属性,并进行了深入的分析以了解不同的渠道特征如何影响供应链均衡行为。我们的分析显示了在双通道系统中各方优胜劣势的具体条件,以及何时存在通道冲突(如果存在),何时可以解决以及何时无法解决。从这项研究中获得的管理见解可以作为采用双渠道战略的供应链公司的实用指南。

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