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首页> 外文期刊>International journal of enterprise network management >Enterprise IT strategy framework for adopting big data analytics and cloud a case on media sector
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Enterprise IT strategy framework for adopting big data analytics and cloud a case on media sector

机译：企业IT战略框架，用于采用大数据分析和云媒体行业案例

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摘要

While designing IT strategy, business alignment becomes the top priority, as a result of which many times we forget the needs and objectives of stakeholders. While in some models external stakeholders are prioritised in other internal stakeholders are taken into consideration. The authors proposed a holistic approach by considering all stakeholders along with models derived from the existing models of IT strategy implementation/evaluation that are available in the literature. The proposed model also considers big data analytics and cloud strategies. The model has been validated in the media sector (news agency) and the results obtained have shown business benefits while accomplishing stakeholder's objectives.
机译：在设计IT策略时，业务调整成为重中之重，因此很多时候我们忘记了利益相关者的需求和目标。在某些模型中，外部利益相关者在其他内部利益相关者中被优先考虑。作者提出了一种整体方法，该方法考虑了所有利益相关者以及从现有的IT战略实施/评估模型中得出的模型，这些模型可以从文献中获得。提出的模型还考虑了大数据分析和云策略。该模型已在媒体部门（新闻社）进行了验证，所获得的结果表明了在实现利益相关者目标的同时的商业利益。

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