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Product Development Strategy - Innovation Capacity and Entrepreneurial Firm Performance in High-tech SMEs

机译:产品开发策略-高科技中小企业的创新能力和创业公司绩效

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摘要

This book offers some startling insights into product development strategy from an innovation perspective, whilst offering a novel tool for developing and discussing a multidimensional conceptual framework on strategic management in high-tech small and medium enterprises (SMEs). This book contributes to the area of strategic management and entrepreneurship due to the ever-changing global environment and increasing competitive environment addressed by the author. The intense demands in the market encourage the role of innovation capacity in enhancing the relationship between product development strategy and entrepreneurial firms' performance in high-tech SMEs, the industry that the author looked at, to understand the characteristics and patterns, and offering a new tool for developing and discussing a multidimensional conceptual framework in this area. This book is separated into seven chapters, which are arranged as: Chapter 1 - Introduction, Chapter 2 - Literature Review, Chapter 3 -Research Strategy, Chapter 4 - Product Development Strategy, Chapter 5 - Innovation Capacity, Chapter 6 - Entrepreneurial Firms' Performance, and concludes with Chapter 7 - Final Lesson and Conclusion.
机译:本书从创新的角度对产品开发策略提供了一些惊人的见解,同时提供了一种新颖的工具来开发和讨论高科技中小型企业(SME)战略管理的多维概念框架。由于作者不断变化的全球环境和日益增长的竞争环境,本书对战略管理和企业家精神做出了贡献。市场的强烈需求鼓励了创新能力在增强产品开发策略和企业家所研究的高科技中小企业之间的关系中的作用,高科技中小企业是作者所研究的行业,以了解其特征和模式,并提供一种新的方法。开发和讨论该领域多维概念框架的工具。本书分为七个章节,分别为:第1章-导言,第2章-文献综述,第3章-研究策略,第4章-产品开发策略,第5章-创新能力,第6章-创业公司的绩效,并以第7章-总结教训和结论作为结束。

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