Strategic entrepreneurship: the next step in understanding successful entrepreneurship Entrepreneurship is the key to economic growth and wealth creation. But not all entrepreneurs are equally successful. How come that some companies do better than others? How come that certain regions or nations develop more thriving economies than others? Just having a good idea or an innovative product is not enough to become successful. Other factors contribute too. Therefore, a thorough understanding of the entrepreneurial process is important, because this will lead to the development of new tools; tools for companies to improve their innovation and growth processes and tools for governments to develop new policies to support and direct economic growth.
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