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首页> 外文期刊>International journal of entrepreneurship and small business >Beyond entrepreneurs as heroic icons of capitalist society: a case study of street entrepreneurs in India
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Beyond entrepreneurs as heroic icons of capitalist society: a case study of street entrepreneurs in India

机译：企业家之外的资本主义社会英雄人物：以印度街头企业家为例

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The starting point of this paper is the recognition that the entrepreneurship literature is dominated by a normative ideologically-driven depiction of the entrepreneur as a heroic icon and symbolic figurehead of capitalist culture. The aim of this paper is to directly and intentionally challenge this dominant depiction by reporting the findings of a 2010 survey of 871 street entrepreneurs in the Indian city of Bangalore to reveal not only how street hawkers are as much engaged in entrepreneurial endeavour as the revered heroic figures normally associated with entrepreneurship, but also how this is not a weak, necessity-driven, transient and disappearing form of entrepreneurship, but resilient, opportunity-driven and persistent. The outcome is a call to transcend the ideal-type depiction of entrepreneurs as heroic iconic figures and for a more lived practice approach that recognises and values the prevalence of other (and 'othered') forms of entrepreneurship across the globe.
机译：本文的出发点是认识到，企业家精神文学被意识形态驱动的规范性描述所支配，企业家将其描述为资本主义文化的英雄形象和象征人物。本文的目的是通过报告印度班加罗尔2010年对871名街头企业家的调查结果，直接而有意地挑战这一主流描绘，以揭示街头小贩不仅像受人尊敬的英雄一样积极地从事创业，通常与企业家精神有关的数字，但它又不是弱势，由需求驱动，短暂而消失的企业家形式，而是有弹性，由机会驱动和持久的企业家精神。结果是呼吁超越企业家对英雄形象的理想形式的描绘，并呼吁人们采取更加生动的实践方法，承认并重视全球其他（和其他“）”企业家形式的普遍性。

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