Beyond the concept of 'getting big or getting out': entrepreneurship strategies to survive as a farm family

Bruno Hildenbrand; Charles B. Hennon

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Beyond the concept of 'getting big or getting out': entrepreneurship strategies to survive as a farm family

机译：超越“变大或变大”的概念：作为农场家庭生存的创业策略

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Why do families value and maintain a family-farming ideology that goes against prevalent enlargement or exit trends and is subject to pressure from modernisation and burdened with risk? Two answers are suggested: the farm represents a lifestyle having advantages with regard to independence and the combination of working and living; and family tradition opposes giving up a farm. This paper inquires about entrepreneurial aptitude and action strategies of one farmer and his family. A case study demonstrates how pluriactivity and diversification strategies can advance the farm in the face of adversity, and that entrepreneurial strategies and the development of a rural business can be pursued while still retaining the identity of farmer.

机译：为什么家庭要重视和维持一种与普遍的扩大或退出趋势背道而驰，遭受现代化压力并承受风险的家庭农业意识形态？建议两个答案：农场代表一种生活方式，在独立性以及工作与生活的结合方面具有优势；家族传统反对放弃农场。本文探讨了一个农民及其家庭的创业才能和行动策略。案例研究表明，在逆境中，多才多艺和多样化战略如何能够促进农场发展；在保持农民身份的同时，可以奉行企业家战略和乡村企业的发展。

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来源
《International Journal of Entrepreneurship & Small Business》 |2008年第3期|p.479-495|共17页
作者
Bruno Hildenbrand; Charles B. Hennon;
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作者单位

Institut fuer Soziologie Friedrich-Schiller Universitat Jena D 07740 Jena, Germany;

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原文格式 PDF
正文语种 eng
中图分类企业经济;
关键词
entrepreneurship; family farm; pluriactivity; qualitative methods; rural business; self-identity;

机译：企业家精神;家庭农场;多才多艺;定性方法;农村企业;自我认同;

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机译：有机农业是家庭农场生存的机会吗？

Beyond the concept of 'getting big or getting out': entrepreneurship strategies to survive as a farm family

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