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首页> 外文期刊>International Journal of Entrepreneurship and Innovation Management >The impact of formally documented NPD processes, decision-making centralisation and NPD performance on organisational competitiveness
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The impact of formally documented NPD processes, decision-making centralisation and NPD performance on organisational competitiveness

机译：正式记录的NPD流程，决策集中化和NPD绩效对组织竞争力的影响

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摘要

The focus of our research is to better understand factors that appear to impact the success of new products. We specifically investigate what happens to four measures of new product success when viewed through the lenses of several important factors associated with the NPD process. We suggest that a workable understanding of factors that discriminate between more and less successful new products can increase a firm's competitiveness. Survey instruments were received from NPD managers employed by 91 firms that were randomly selected from a sampling frame of 415 organisations primarily operating in the US medical devices industry. Our research suggests a firm's decision making centralisation and an organisation's new product development (NPD) process formalisation and documentation do not discriminate between the more successful and less successful products in the medical devices industry. Moreover, overall marketing performance does not discriminate between more successful and less successful products but technical performance does.
机译：我们研究的重点是更好地了解可能影响新产品成功的因素。通过与NPD流程相关的几个重要因素的视角，我们专门研究了新产品成功的四种衡量标准会发生什么。我们建议，对区分成功与失败的新产品的因素有切实的了解可以提高公司的竞争力。从91家公司聘用的NPD经理那里获得了调查工具，这些公司是从415个主要在美国医疗器械行业运营的组织的抽样框架中随机选择的。我们的研究表明，公司的决策集中化以及组织的新产品开发（NPD）流程形式化和文档编制不能区分医疗器械行业中成功与失败的产品。此外，总体营销绩效不会区分成功与否的产品，但技术性能却可以。

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