1. Questions for students 1.1 What could Scott have done to make the infomercial work more effectively? What were the problems with a trial-and-error approach to developing his business? 1.2 Is the infomercial of the product also competing with products in retail channels? If so, is NPR simply helping sales of the other products by giving consumers the information they need to purchase other products? Should NPR also be offering its products through retail channels? 1.3 Is NPR complying with US Food and Drug Administration (FDA) regulations? Will new regulations affect its business operations?
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