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首页> 外文期刊>The international journal of entrepreneurship and innovation >Managerial orientations and business performance in small and medium tourism accommodation businesses (SMTABs): A resource advantage-knowledge creation approach
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Managerial orientations and business performance in small and medium tourism accommodation businesses (SMTABs): A resource advantage-knowledge creation approach

机译：中小型旅游住宿企业（SMTAB）的管理方向和业务绩效：一种资源优势-知识创造方法

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摘要

The use of the resource-advantage theory by businesses has come to be a standard tool for forging business advantage over the past 30 years. However, the benefits of managerial orientation and the knowledge creation process may be context-specific as opposed to being common worldwide. In contrast to large organizations, small- and medium-sized businesses have a higher dependency on their internal resources. This article discusses the situation of converting owner-managers' entrepreneurial orientation and brand orientation into superior business performance (BP) using the resource advantage-knowledge creation approach. It is found that owner-managers of Malaysian small and medium tourism accommodation businesses (SMTABs) are entrepreneurial but less brand-orientated. Yet a better result would arise when entrepreneurship and brand orientation are integrated to encourage a knowledge creation process that directly influences BP. This article suggests that SMTAB owner-managers should make more effort in honing their managerial orientation. The findings of this study can only be generalized to developing nations.
机译：在过去的30年中，企业对资源优势理论的使用已成为增强企业优势的标准工具。但是，管理导向和知识创造过程的好处可能是针对特定上下文的，而不是在全球范围内普遍使用的。与大型组织相比，中小型企业对内部资源的依赖性更高。本文讨论了使用资源优势知识创建方法将所有者-经理的创业导向和品牌导向转换为卓越的业务绩效（BP）的情况。发现马来西亚中小型旅游住宿企业（SMTAB）的所有者-经理是企业家，但品牌取向较弱。然而，将企业家精神和品牌导向相结合以鼓励直接影响BP的知识创造过程时，将会出现更好的结果。本文建议SMTAB所有者-经理应在调整他们的管理方向上付出更多的努力。这项研究的结果只能推广到发展中国家。

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