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首页> 外文期刊>The International Journal of the History of Sport >Producing the First Indian Cricketing Superhero: Nationalism, Body Culture, Consumption and the C.K. Nayudu Phenomenon
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Producing the First Indian Cricketing Superhero: Nationalism, Body Culture, Consumption and the C.K. Nayudu Phenomenon

机译：生产出第一个印度板球超级英雄：民族主义，身体文化，消费和C.K.纳尤都现象

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The paper studies the representations of C.K. Nayudu in cricket news and other writings. It begins by analysing the reaction of Indians to his performances to understand how Nayudu, who was utterly disliked by his team mates, aroused popular fantasy, and exemplified and transformed the discourses of public culture more than any other contemporary sportsperson in his country. Then it examines biographies and newspaper representations of Nayudu to track the social forces that produced his heroic status and study what socio-economic ramifications such portrayals led to, drawing particular attention to how contemporary accounts nationalised his body as a stand against the European attributes of masculine behaviour. Then it explores why newspapers and advertisers used the persona of Nayudu as a cultural intermediary between production and consumption. It further ponders, in the context of rising middle class consumerism in Bombay in the 1930s, on how the news media promotes individual players as stars, dramatizes their notable feats and even their failure to perform, and turns the on-field behaviour into the bricks to build a market around the game they represent.View full textDownload full textKeywordssport hero, C.K. Nayudu, Indian cricket, representation, consumptionRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/09523367.2012.658190
机译：本文研究了C.K. Nayudu在板球新闻和其他著作中。首先，分析印第安人对其表演的反应，以了解被队友完全不喜欢的纳尤都如何引起人们的普遍幻想，并比他所在国家的任何其他当代运动员更多地举例说明和改变了公共文化的话语。然后，它研究了纳育都的传记和报纸代表，以追踪产生他英勇地位的社会力量，并研究这种刻画所造成的社会经济后果，特别关注当代报道如何将他的身体收归国有，以反对男性的欧洲属性行为。然后探讨了为什么报纸和广告商将纳育都的角色用作生产和消费之间的文化中介。在1930年代孟买中产阶级消费主义兴起的背景下，它进一步思考新闻媒体如何提升个人球员的明星地位，戏剧化他们的显着成就甚至失败表现，以及将现场行为变成砖头。围绕他们代表的游戏建立市场。查看全文下载全文关键字体育英雄CK Nayudu，印度板球，表示形式，消费相关变量var addthis_config = {ui_cobrand：“泰勒和弗朗西斯在线”，servicescompact：“ citeulike，netvibes，twitter，technorati，delicious，linkedin，facebook，stumbleupon，digg，google，更多”，pubid： ra-4dff56cd6bb1830b“};添加到候选列表链接永久链接http://dx.doi.org/10.1080/09523367.2012.658190

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