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首页> 外文期刊>The International Journal of the History of Sport >The Sydney 2000 Olympic Games Bid: Marketing Indigenous Australia for the Millennium Games
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The Sydney 2000 Olympic Games Bid: Marketing Indigenous Australia for the Millennium Games

机译：2000年悉尼奥运会申办：为千年奥运会营销澳大利亚原住民

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摘要

The almost universal reaction across Australia to the 1993 announcement that Sydney would host the 2000 Olympic Games was one of elation. Since the bid launch in 1990, the city of Sydney and the nation had been urged to ‘Share the Spirit’ and maintain enthusiasm for the possibility of hosting the Millennium Olympics. The bid campaign appeared to be a carefully orchestrated blend of government rhetoric and public relations spin with an emphasis on the important place of Australia's Aboriginal and Torres Strait Islander community. This article begins by examining events surrounding Sydney's successful bid when in September 1993 it was announced that Sydney had won the right to host the Games of the XXVII Olympiad. The article concludes with assessments made of the games at the Sydney closing ceremony when the city and the organising committee were paid the ultimate compliment when told they had presented to the world the best Olympic Games ever. An examination of how far Australia has progressed in the past 11 years with respect to Indigenous issues is also taken into account.View full textDownload full textKeywordsSydney 2000 Olympic Games, Australia, Aboriginality, bid campaign, marketing, public relationsRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/09523367.2011.578341
机译：1993年，澳大利亚宣布悉尼将举办2000年奥运会，这在澳大利亚几乎引起了普遍反响，这是兴高采烈的反应之一。自1990年竞标以来，人们一直敦促悉尼市和全国“分享精神”并保持对举办千年奥运会的热情。这次竞标活动似乎是精心策划的政府言论和公共关系的融合，并着重强调了澳大利亚原住民和托雷斯海峡岛民社区的重要地位。本文从考察1993年9月悉尼中标的事件开始，当时悉尼已宣布赢得第二十七届奥林匹克运动会的主办权。文章最后总结了在悉尼闭幕式上对奥运会的评估，当悉尼和悉尼奥组委被告知向世界展示了有史以来最好的奥运会时，他们得到了最终的称赞。还考虑了澳大利亚在过去11年中在土著问题方面取得的进展。查看全文下载全文关键字悉尼2000年奥运会，澳大利亚，原住民，竞标，市场营销，公共关系相关var addthis_config = {ui_cobrand： “泰勒和弗朗西斯在线”，services_compact：“ citeulike，netvibes，twitter，technorati，delicious，linkedin，facebook，stumbleupon，digg，google，更多”，发布：“ ra-4dff56cd6bb1830b”};添加到候选列表链接永久链接http://dx.doi.org/10.1080/09523367.2011.578341

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