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首页> 外文期刊>International Journal of Information Management >Why do young people tag photos on social networking sites? Explaining user intentions
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Why do young people tag photos on social networking sites? Explaining user intentions

机译：为什么年轻人在社交网站上标记照片？解释用户意图

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摘要

Scholars have emphasized an urgent need to investigate the determinants of user intentions to share content on social networking sites (SNS). A growing share of the content in social media is visual-including Photos - which users can share by tagging. To improve the understanding of the determinants of social media users' behavioral intention to share content, this study investigates why people tag photos on SNS. A comprehensive research model was developed based on the Unified Theory of Acceptance and Use of Technology (UTAUT2) and Social Cognitive Theory (SCT). The validity of the extended UTAUT2 model was tested on a new form of technology use which is not only timely but is much desired by the scholars engaged in information systems research. The research model investigates the role of habit, hedonic motivation, facilitating conditions, social influence, effort expectancy, performance expectancy, social presence, social status, and self-efficacy in influencing the user intentions to engage in photo-tagging. The research model was tested using a cross-sectional study of 780 adolescent Facebook users. The findings suggest that only habit and hedonic motivation have a significant direct influence on the user's intentions to tag photos. The study contributes to the theorizing of the role of habits and hedonic motivations in user behaviors in the SNS and provides new insights into these factors for the managers of social media sites.
机译：学者们强调迫切需要调查决定用户在社交网站（SNS）上共享内容的决定因素。社交媒体中越来越多的内容是视觉内容，包括照片-用户可以通过标记进行共享。为了增进对社交媒体用户共享内容行为意图的决定因素的理解，本研究调查了人们为什么在SNS上标记照片。基于技术的接受和使用的统一理论（UTAUT2）和社会认知理论（SCT），开发了一个综合研究模型。在一种新的技术使用形式上测试了扩展的UTAUT2模型的有效性，这种形式不仅是及时的，而且是从事信息系统研究的学者所迫切希望的。该研究模型调查了习惯，享乐动机，促进条件，社会影响，预期工作量，预期表现，社会存在，社会地位和自我效能在影响用户进行照片标记的意图中的作用。使用对780名Facebook青少年的横断面研究测试了该研究模型。研究结果表明，只有习惯和享乐动机对用户标记照片的意图具有重大的直接影响。这项研究有助于理论化习惯和享乐动机在SNS中用户行为中的作用，并为社交媒体网站的管理者提供了有关这些因素的新见解。

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