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Competitive intelligence in the knowledge economy: what is in it for South African manufacturing enterprises?

机译:知识经济中的竞争情报:南非制造企业的竞争情报是什么?

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摘要

In an unstable environment, enterprises are gradually realizing that there should be major changes in how they deploy their strategic resources to compete in the knowledge economy. In this paper, the role of competitive intelligence in South African manufacturing enterprises is examined. The difference between the industrial and the knowledge economy and the competitive intelligence function in an enterprise is explained. The manufacturing industry is the biggest industry in South Africa and in a previous study by the researcher it was founded that only 44% of manufacturing enterprises in South Africa collected information on competitors. It was therefore decided to do a follow-up study and to determine the importance of competitive intelligence in the strategic management process of these enterprises, to find out where and how the enterprises obtain information on competitors and the use of competitive intelligence systems in these enterprises.
机译:在不稳定的环境中,企业逐渐意识到,在如何配置战略资源以在知识经济中竞争时应该发生重大变化。本文研究了竞争情报在南非制造企业中的作用。解释了工业和知识经济与企业竞争情报功能之间的区别。制造业是南非最大的产业,研究人员先前的研究发现,南非只有44%的制造业企业收集了竞争对手的信息。因此,决定进行后续研究,并确定竞争情报在这些企业的战略管理过程中的重要性,以找出企业在何处以及如何获取有关竞争对手的信息以及在这些企业中使用竞争情报系统。

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