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首页> 外文期刊>International Journal of Information Management >Reconciling 'doing good' and 'doing well' in organizations' green IT initiatives: A multi-case analysis
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Reconciling 'doing good' and 'doing well' in organizations' green IT initiatives: A multi-case analysis

机译：协调组织的绿色IT计划中的“行善”与“行善”：多案例分析

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摘要

Organizations considering green IT initiatives seek to reconcile two significant goals: environmental sustainability ("doing good") and business profitability ("doing well"). These two purposes, however, are not necessarily aligned and can engender a dilemma in which investing to achieve environmental sustainability may threaten business profitability to some extent. Thus, this research builds on the theoretical perspective of corporate ecological responsiveness and proposes three types of strategic drivers for green IT initiatives (economic, authority, and moral drivers). How various types of organizations may be motivated by these green IT initiative drivers will affect whether organizations can reconcile the objectives of environmental sustainability and business profitability. We further deduce findings from multiple case studies of eight organizations in China and Singapore. The findings illustrate that the characteristics of any given organization influence why various driving factors affect their green IT initiative decisions. Additionally, "doing good" and "doing well" are reconciled when organizations consider the short-term investment and long-term benefit, design appropriate strategy, and receive severe external pressure. We also discuss contributions to research and practice.
机译：考虑绿色IT计划的组织寻求协调两个重要目标：环境可持续性（“做得好”）和业务盈利能力（“做得好”）。但是，这两个目的不一定是一致的，并且可能会带来两难境地：为实现环境可持续性而进行的投资可能会在一定程度上威胁到企业的盈利能力。因此，本研究基于企业生态响应的理论观点，并提出了绿色IT计划的三种战略驱动因素（经济，权威和道德驱动因素）。这些绿色IT倡议驱动程序如何激发各种类型的组织，这将影响组织是否可以协调环境可持续性和业务盈利能力的目标。我们进一步从对中国和新加坡的八个组织的多个案例研究中得出结论。调查结果表明，任何给定组织的特征都会影响各种驱动因素影响其绿色IT计划决策的原因。此外，当组织考虑短期投资和长期利益，设计适当的策略并承受严重的外部压力时，“做好事”和“做好事”是协调一致的。我们还将讨论对研究和实践的贡献。

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