• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International journal of information systems in the service sector >A Review of Service Frameworks Analyzing Strategic Repositioning: The Case of Bank Services
【24h】

A Review of Service Frameworks Analyzing Strategic Repositioning: The Case of Bank Services

机译：分析战略重定位的服务框架综述：以银行服务为例

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

In manufacturing operations it is important to recognise the capabilities of the firm and established ways to position the current and expected manufacturing capabilities. The most recognised tool is the Product-Process matrix of Hayes and Wheelwright. Similarly, in service business there is a growing need to position the capabilities of firms. Many tools analysing services have also been proposed, but no generally accepted framework has so far emerged as a basis for service classification and strategic service positioning. This paper focuses on strategic positioning of services with special focus on analyzing and measuring the repositioning of services. Banking services are used as the main example, which have been analyzed in several studies of service repositioning. The author reviews the service classifications proposed and the dimensions used. Strategic repositioning and its dimensions are illustrated in banking services, and some trends in services are recognized and discussed. Some elements of a more generic service positioning framework are presented for the purpose of summarizing and consolidating the findings of reviewed frameworks.
机译：在制造业务中，重要的是要认识到公司的能力以及确定当前和预期制造能力的既定方法。最知名的工具是Hayes和Wheelwright的产品-过程矩阵。同样，在服务业务中，越来越需要定位公司的能力。还提出了许多分析服务的工具，但是到目前为止，还没有公认的框架可以作为服务分类和战略服务定位的基础。本文着重于服务的战略定位，特别着重于分析和衡量服务的重新定位。以银行服务为主要示例，已在对服务重新定位的若干研究中对其进行了分析。作者回顾了建议的服务分类和使用的维度。在银行服务中说明了战略重新定位及其规模，并认识到并讨论了服务的一些趋势。提出了一个更通用的服务定位框架的一些元素，以总结和巩固所审查框架的发现。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号