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首页> 外文期刊>International journal of information systems in the service sector >Mass Customisation Models for Travel and Tourism Information e-Services: Interrelationships Between Systems Design and Customer Value
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Mass Customisation Models for Travel and Tourism Information e-Services: Interrelationships Between Systems Design and Customer Value

机译：旅游信息电子服务的大规模定制模型：系统设计与客户价值之间的相互关系

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Online travel firms exploit current ICT advances for developing mass customization (MC) capabilities and addressing the needs of the sophisticated travellers. However, studies investigating MC in services and specifically in tourism are limited. By adopting a customer-focused approach, this paper addresses this gap by analysing the following issues: a) the ICT and product dimensions that online firms can customise for developing and implementing different MC models; and b) the customer value and benefits provided by the different MC models. After reviewing and illustrating the interrelationships of studies coming from the fields of customer value, MC and IS design, the author proposes a customer value based framework for developing MC models. The applicability and practical implications of this framework are demonstrated by analysing the MC practices of three online travel cyberintermediaries. Finally, the paper summarises the formulation of research propositions investigating the influence of users 'characteristics on the customer value and benefits sought by MC practices and on the design of the IS platforms supporting MC services.
机译：在线旅行公司利用ICT的最新优势来开发大规模定制（MC）功能并满足老练旅行者的需求。但是，研究MC的服务（尤其是旅游业）研究有限。通过采用以客户为中心的方法，本文通过分析以下问题来解决这一差距：a）在线公司可以针对开发和实施不同的MC模型而定制的ICT和产品维度； b）不同MC模型提供的客户价值和利益。在回顾并说明了来自客户价值，MC和IS设计领域的研究之间的相互关系之后，作者提出了一个基于客户价值的框架来开发MC模型。通过分析三个在线旅行网络中介的MC实践，证明了该框架的适用性和实际意义。最后，本文总结了研究命题的表述，调查了用户特征对MC实践所寻求的客户价值和利益以及支持MC服务的IS平台设计的影响。

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