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Adoption Factors Of Mobile Services

机译：移动服务的采用因素

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摘要

As more and more mobile services become available everyday, consumers are choosing different services based on their preferences. Exploring and understanding this phenomenon is critical. This paper presents a framework for defining the adoption factors of mobile services. The framework builds upon current approaches to explain adoption factors. A survey instrument was utilized for data collection. Two different types of service were compared through the study. The findings were confirming the literature for an already adopted service and indicating that usefulness and attitude are direct factors influencing consumer satisfaction. On the other hand, usefulness and external influence were found to be direct; and personalization, image, content, mobility, enjoyment as indirect determinants of consumer s attitude towards using new mobile services.
机译：随着每天越来越多的移动服务可用，消费者正在根据自己的喜好选择不同的服务。探索和理解这种现象至关重要。本文提出了定义移动服务采用因素的框架。该框架建立在当前解释采用因素的方法的基础上。利用调查工具收集数据。通过研究比较了两种不同类型的服务。这些发现证实了已经采用的服务的文献，并表明有用性和态度是影响消费者满意度的直接因素。另一方面，发现有用性和外部影响是直接的。个性化，图像，内容，移动性，娱乐性是消费者对使用新移动服务态度的间接决定因素。

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