• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International journal of infomation technology and management >Case study of application-based mobile service acceptance and development in Finland
【24h】

Case study of application-based mobile service acceptance and development in Finland

机译：芬兰基于应用的移动服务接受和开发案例研究

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This paper describes the design and development of an application-based mobile service and offers both theoretical and empirical contributions relating to the consumers' motives for and barriers to adopting mobile services. A case study based on a mobile Java-based approach for providing mobile services is introduced to gain insights into mobile service development process and to validate the factors that influence the acceptance of mobile services in Finland. Based on the findings from a survey conducted with a sample of 52 Finnish campus students, the factors that affect consumers' attitudes towards mobile services were discovered. Usefulness was revealed to have the strongest impact on attitude towards a mobile service, with contextual information and attitude acting as significant determinants of the intention to use the service. This study attempts to help mobile service providers choose right development and marketing strategies for mobile services and accelerate the diffusion of services.
机译：本文描述了基于应用程序的移动服务的设计和开发，并提供了与消费者采用移动服务的动机和障碍有关的理论和经验贡献。介绍了一个基于移动Java的方法来提供移动服务的案例研究，以深入了解移动服务开发过程并验证影响芬兰接受移动服务的因素。根据对52名芬兰校园学生进行的抽样调查得出的结果，发现了影响消费者对移动服务态度的因素。据透露，实用性对移动服务的态度影响最大，上下文信息和态度是使用服务意图的重要决定因素。这项研究试图帮助移动服务提供商为移动服务选择正确的开发和营销策略，并加速服务的传播。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号