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Exploring user acceptance of WAP services from the perspectives of perceived value and trust

机译：从感知价值和信任的角度探索用户对WAP服务的接受程度

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摘要

We examine the factors influencing a user's perceived value and trust in adopting wireless application protocol (WAP) services based on the trade-off between the benefits and costs. Perceived benefits include ubiquitous connection and contextual offering. Costs include perceived fees, privacy risk and security risk. Using a questionnaire survey, we found that ubiquitous connection, perceived fees and security risk were significantly related to perceived value, while contextual offering and security risk were significantly related to trust. In addition, trust was positively related to perceived value and both trust and perceived value were positively related to the behavioural intention. These results show that m-service providers should focus on factors such as ubiquitous connection, contextual offerings, pricing and security when promoting their products and services.
机译：我们基于收益与成本之间的权衡取舍，研究了影响用户感知价值以及在采用无线应用协议（WAP）服务方面的信任的因素。公认的好处包括无处不在的连接和上下文提供。成本包括可感知的费用，隐私风险和安全风险。通过问卷调查，我们发现无处不在的联系，感知的费用和安全风险与感知价值显着相关，而上下文提供和安全风险与信任显着相关。此外，信任与感知价值呈正相关，信任和感知价值与行为意图均呈正相关。这些结果表明，移动服务提供商在推广其产品和服务时应关注诸如无处不在的连接，上下文服务，定价和安全性等因素。

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