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首页> 外文期刊>International journal of innovation in the digital economy >Technology-Push or Market-Pull? A Model for Managing the Innovation Process in Malawian Firms
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Technology-Push or Market-Pull? A Model for Managing the Innovation Process in Malawian Firms

机译：技术推动还是市场推动？马拉维企业创新过程的管理模型

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摘要

Technological advancements and market needs are some of the significant forces fuelling the introduction of products and services in a wide range of business sectors. Many product and service providers have utilized the so-called technology-push and market-pull, the simple linear views of innovation which prescribe the use of technological discoveries and the involvement of the market respectively to produce goods and services. Others have gone further to adopt models of innovation which recognize the interaction of the different functional units of a firm and the combination of the technology-push and market-pull views with feedback from the external environment. Malawi has witnessed the introduction of a complete array of technology-based products and services catering for different business sectors. This paper investigates how Malawian firms manage the process of innovation in the development or introduction of Information Technology (IT) products and services and proposes suitable models which firms can adopt in managing and strategizing around technological innovation in the Malawian environment. The results suggest that while firms must adhere to specific models of innovation, it is generally useful to take full advantage of the linear market-pull model and the conceptual framework of innovation.
机译：技术进步和市场需求是推动广泛商业领域产品和服务推出的重要力量。许多产品和服务提供商利用所谓的技术推动和市场拉动（即简单的创新线性视图）来规定使用技术发现和市场参与来分别生产产品和服务。其他人则进一步采用了创新模型，该模型可以识别企业不同职能部门之间的相互作用，以及技术推动和市场推动观点与外部环境反馈的结合。马拉维目睹了针对不同商业领域的全套基于技术的产品和服务的推出。本文研究了马拉维公司如何管理信息技术产品或服务开发或引进中的创新过程，并提出了公司可以在马拉维环境中围绕技术创新进行管理和制定战略时采用的合适模型。结果表明，尽管企业必须坚持特定的创新模型，但充分利用线性市场拉动模型和创新的概念框架通常很有用。

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