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首页> 外文期刊>International journal of intelligent systems in accounting, finance & management >BUILDING AND EVOLVING DATA WAREHOUSING AND BUSINESS INTELLIGENCE ARTEFACTS: THE CASE OF SYSCO
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BUILDING AND EVOLVING DATA WAREHOUSING AND BUSINESS INTELLIGENCE ARTEFACTS: THE CASE OF SYSCO

机译：建立和发展数据仓库和业务智能伪像：以SYSCO为例

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This paper investigates use of data warehouse and business intelligence capabilities to integrate with customers in the supply chain and improve insights into customer sales. By making internal data warehouse sales information available to customers, additional value to those customers is created, eliminating asymmetries of information in the supply chain. In addition, the evolution of data warehousing into business intelligence is investigated, expand ing sales information to include marketing associate performance analysis generated for internal use. Further, a methodology that was used for building a business intelligence system is also examined. Finally, what appears to be a busincss-intelligence-driven focus on enterprise resource planning systems is analyzed. These issues arc illustrated using real-world data warehousing and business intelligence artefacts developed at SYSCO.
机译：本文研究了如何使用数据仓库和商业智能功能来与供应链中的客户集成，并提高对客户销售的洞察力。通过向客户提供内部数据仓库销售信息，可以为这些客户创造附加价值，从而消除供应链中信息的不对称性。此外，还研究了数据仓库向商业智能的演进，扩展了销售信息以包括内部使用的市场营销人员绩效分析。此外，还检查了用于构建商务智能系统的方法。最后，分析了似乎是由企业情报驱动的对企业资源计划系统的关注。这些问题可以通过SYSCO开发的实际数据仓库和商业智能工件来说明。

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