Understanding the role of personality traits on Facebook intensity

Leonidas Hatzithomas; Nikolaos Misirlis; Christina Boutsouki; Maro Vlachopoulou

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Understanding the role of personality traits on Facebook intensity

机译：了解人格特质在Facebook强度上的作用

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The present study aims to examine the influence of the five personality traits (extraversion, neuroticism, agreeableness, openness and conscientiousness) on both Facebook usage and users' preferences for specific Facebook features. Hierarchical regression analysis was used for hypothesis testing. Survey data from 367 university students in Greece indicate that, agreeable individuals use Facebook to express their orientation to other people rather than to themselves. Extroverts use Facebook as a relationship building mechanism, whereas neurotics strive to bring out the best of themselves. Openness and conscientiousness do not seem to affect significantly Facebook use.

机译：本研究旨在检验五个人格特征（外向，神经质，和agree，开放和尽责）对Facebook使用和用户偏爱特定Facebook功能的影响。层次回归分析用于假设检验。来自希腊367名大学生的调查数据表明，令人愉快的个人使用Facebook向他人而不是自己表达自己的取向。外向的人将Facebook用作建立关系的机制，而神经质则努力发挥自己的最大作用。开放性和尽责性似乎并没有显着影响Facebook的使用。

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来源
《International Journal of Internet Marketing and Advertising》 |2019年第2期|99-119|共21页
作者
Leonidas Hatzithomas; Nikolaos Misirlis; Christina Boutsouki; Maro Vlachopoulou;
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作者单位

Department of Business Administration University of Macedonia;

Department of Applied Informatics University of Macedonia;

Department of Business Administration Aristotle University of Thessaloniki;

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原文格式 PDF
正文语种 eng
中图分类
关键词
personality traits; extraversion; neuroticism; agreeableness; Facebook intensity;

机译：人格特质;外向性神经质和可亲Facebook强度;

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1. The big five personality traits and their relationship with the intensity of using Facebook: a developing country perspective [J] . Ziad Khamis Rashid El-Tah, Mohammed-Issa Riad Mousa Jaradat International journal of business information systems . 2018,第4期

机译：五大人格特质及其与Facebook使用强度的关系：发展中国家的观点
2. Quid pro quo in Web 2.0. Connecting personality traits and Facebook usage intensity to uncivil commenting intentions in public online discussions [J] . Koban Kevin, Stein Jan-Philipp, Eckhardt Valentin, Computers in Human Behavior . 2018,第feba期

机译：在Web 2.0中退出原样。在公开在线讨论中将人格特质和Facebook使用强度与不文明的评论意图联系起来
3. Development and Maintenance of Self-Disclosure on Facebook: The Role of Personality Traits [J] . Barbara Caci, Maurizio Cardaci, Silvana Miceli SAGE Open . 2019,第2期

机译：Facebook上自披露的开发和维护：人格特质的作用
4. To Buy or Not to Buy? Understanding the Role of Personality Traits in Predicting Consumer Behaviors [C] . Zhe Liu, Yi Wang, Jalal Mahmud, International conference on social informatics . 2016

机译：买还是不买？了解人格特质在预测消费者行为中的作用
5. Personality traits and their effect on Facebook user habits [D] . Johnson, Chance William Garrett. 2015

机译：人格特征及其对Facebook用户习惯的影响
6. Predicting Facebook addiction and state anxiety without Facebook by gender trait anxiety Facebook intensity and different Facebook activities [O] . Wenjing Xie, Kavita Karan 2019

机译：通过性别性格焦虑Facebook强度和不同的Facebook活动预测没有Facebook的Facebook成瘾和状态焦虑
7. Comparing Facebook Users and Facebook Non-Users: Relationship between Personality Traits and Mental Health Variables - An Exploratory Study. [O] . Julia Brailovskaia, Jürgen Margraf 2016

机译：比较Facebook用户和Facebook非用户：人格特质与心理健康变量的关系 - 一项探索性研究。

Understanding the role of personality traits on Facebook intensity

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