Editorial: Information systems and marketing

Adam Vrechopoulos; loannis Kopanakis

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Editorial: Information systems and marketing

机译：社论：信息系统与营销

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The extended exploitation of advanced information systems for commercial purposes (e.g., web-based retail stores, CRM and business intelligence applications, pervasive information systems, etc.) radically transforms the way of managing customer relationships, applying integrated marketing communication activities, designing electronic retail stores, providing customer service, investigating consumer-user behaviour, developing strategic marketing planning programs, interacting with stakeholders, etc.

机译：出于商业目的对高级信息系统的广泛利用（例如，基于Web的零售商店，CRM和商业智能应用程序，无处不在的信息系统等）从根本上改变了管理客户关系，应用集成营销传播活动，设计电子零售的方式商店，提供客户服务，调查消费者-用户行为，制定战略性营销计划计划，与利益相关者互动等。

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来源
《International Journal of Internet Marketing and Advertising》 |2011年第3期|p.223-225|共3页
作者
Adam Vrechopoulos; loannis Kopanakis;
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作者单位

ELTRUN - IMES (Interactive Marketing and Electronic Services),Department of Management Science and Technology, Athens University of Economics and Business, 76 Patission Str., 104-34 Athens, Greece;

E-Bi (E-Business Intelligence Lab),Department of Commerce and Marketing,Technological Educational Institute of Crete,K. Palama and I. Kakridi, 72200 Ierapetra, Crete, Greece;

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Editorial: Information systems and marketing

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